Crisis Management, Reputation, And Performance Of Upscale Hotels In The Post-Covid-19 Crisis
Keywords: Brand reputation, brand performance, crisis management, upscale hotel
Article no: 84
Pages 1035-1058
Keywords: Brand reputation, brand performance, crisis management, upscale hotel
Article no: 84
Pages 1035-1058
Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands
Article no: 5
Pages 49-63
Keywords: Merger, acquisition, brand performance, market performance, competitiveness
Article no: 5
Pages 44-58